Fitbit buys Twine Health in bid to become a more serious health ca…

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Fitbit’s been on a bit of an acquisition spree over the last couple of years, as the company’s looked to grow its business inside the stagnating wearables category. This morning, the hardware maker announced plans to pick up Twine Health, a HIPAA-compliant, cloud-based health management platform.

The company hasn’t disclosed specific numbers for the acquisition, but expects the deal to close at some point in Q1 of this year. The integration plan seems pretty straight forward, leveraging Twine’s service with Fitbit’s large customer base, in an attempt to offer up more complex and useful health care data collected by its line of wearables. Specifically, the dataset will focus on hypertension and diabetes.

“When combined with our decade-plus of experience empowering millions of consumers to take control of their health and wellness,” Fitbit CEO James Park said in a press release issued this morning, “we believe we can help build stronger connections between people and their care teams by removing some of the most difficult barriers to behavior change. Together, we can help healthcare providers better support patients beyond the walls of the clinical…

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