How Nutrisystem lost flab and got into…

In the weight-loss business, where shedding pounds has become more technology-driven with apps and other devices to monitor food intake, Dawn Zier seems right at home at Fort Washington-based Nutrisystem, a brand enjoying a resurgence under her leadership.

In her five years as chief executive officer, the MIT-trained Zier has used technology and data to execute a company turnaround that has sent Nutrisystem’s stock up 225 percent and tallied 16 consecutive quarters of growth.

A partnership with Walmart that began in 2013 and put Nutrisystem products in 3,700 stores made the product more accessible, while acquiring South Beach Diet in 2015 gave Nutrisystem a second big brand. Analysts say acquiring South Beach Diet helped fuel a 14.8 percent company growth for 2015, and an additional 17.9 percent growth the following year.

 


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